the mayor of Boston was already planning a victory parade

From an article in the NY Daily News:

Bill Belichick has got to be cringing.

While his players were keeping their mouths zipped, as always, during Super Bowl week, the mayor of Boston was already planning a victory parade and the Boston Globe was offering an advance sale of a book on the Patriots' undefeated season.

It's called: "19-0: The Historic Championship Season of New England's Unbeatable Patriots."

...

Antonio Pierce wasn't ordering it, either. "No, because we're writing that last chapter this week and I think we're going to write a good ending," he said.

...

Belichick knows how these things motivate teams. His 1990 Giants defense was inspired by reports that the Bills were measuring themselves for Super Bowl rings. In 2002, he let his team know that the Steelers had already made Super Bowl reservations before they met the Pats in the AFC title game, and when he discovered that the Colts had already advertised AFC Championship T-shirts on their Web site before their 2004 title-game meeting, he plastered those ads across the locker room.

None of this motivational material is coming from Belichick or the Pats organization, of course. But this is the Super Bowl. Things tend to be taken somewhat out of context.

That's why Giants co-owner John Mara, hearing about the book and parade, said, "Please put that in a headline."

Of course, Belichick will probably be using the Giants' responses yesterday against them today. That's how it works this week.