Didn't the Fat Cyclist suggest something like this on his blog? I think he wrote (facetiously) that drug makers should sponsor racing teams to show how well their drugs worked.
--Phillip
from http://www.boston.com/sports/other_sports/cycling/articles/2007/05/24/long_road_ahead/?page=3
Cycling and doping have become so linked in recent years that Amgen , which invented the blood-boosting drug erythropoietin (EPO) frequently abused by riders, decided to sponsor the Tour of California as a way of stressing EPO's benefits for people suffering from anemia.
"We're using this as a platform to educate the public," said Mary Klem , spokeswoman for the California-based firm, which insisted that the race's athletes be tested for EPO, which is banned in Olympic sports. "Our mission is to serve patients. Our medicines are vital to people with serious illnesses."
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